New Product Development

New Product Development

PHEONIX 3DM, based in Coimbatore, India, offers the most cost-effective New Product Development services in Bangalore, Chennai, and Hosur. All phases of the NPD Development , New Product Development process are covered by our services, including idea creation, idea filtering, concept generation, and evaluation, marketing strategic planning, product development, market research, and advertising.

 

 

The new product development process typically consists of several activities that firms employ in the complex process of delivering new products to the market. A process management approach is used to provide a structure. Product development often overlaps much with the engineering design process, particularly if the new product being developed involves application of math and/or science. Every new product will pass through a series of stages/phases, including ideation among other aspects of design, as well as manufacturing and market introduction. In highly complex engineered products (e.g. aircraft, automotive, machinery), the NPD process can be likewise complex regarding management of personnel, milestones and deliverables. Such projects typically use an integrated product team approach. The process for managing large-scale complex engineering products is much slower (often 10-plus years) than that deployed for many types of consumer goods.

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